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Written By: Carla Lopez of boomerbiz.org
Web-based projects help increase your company’s success and profits. However, the challenge comes when you do not have the skills or talent within your company to carry out the projects. On top of the tight schedules you might have as a startup, there’s no time to learn all these skills, so you have no choice but to hire an expert to carry out these tasks.
You must find the right people to take on these tasks. As much as these projects help boost the company’s success, poorly done projects will pull you back further than where you started.
Also, consider forming a limited liability company (LLC) for your small business. As a small business, you want all the advantages and flexibility that come with it: reduced personal liability, tax advantages, and additional legitimacy.
I have compiled a list of professionals you’ll need when you want to work on your web-based projects:
Branding Expert
You’ve probably been thinking and daydreaming about your company’s brand since before it launched. You have a theme, you know the colors you want for your brand, and you have a slogan and everything else figured out. That’s great and helpful. However, to execute your dream, you need a branding expert.
A branding expert will help you present your vision to your audience. They can walk you through the process of:
- designing a logo
- selecting colors
- finding your voice
- communicating with your customers
Web Developer and Web Designer
If you are building a new website or rebranding an existing site, you’ll want a web designer to create a functional and easy-to-use design that meets your brand’s aesthetic. At the same time, you’ll need a web developer for your website. The web developer tackles the hard parts: That is, writing the code and making the site functional.
Graphic Designer
Again, to build a brand, you need graphics. That’s where a graphic designer comes in: to create images and logos for your company, projects, marketing, and more. Consider hiring a freelance graphic designer. Make it a point to communicate directly to your designer to ensure that your vision is best executed. Also, pay attention to the designer’s portfolio and communication skills.
Web Accessibility Specialist
Now it’s time to ensure that customers can use your website, and that’s where a web accessibility specialist comes in. A web accessibility specialist ensures that your site is accessible to visually- and hearing-impaired users. This process is legally required.
SEO Specialist
The work of an SEO specialist goes with that of a web accessibility specialist. This is because the majority of features required to make your site user-friendly for people with disabilities are also used to make it easy for search engines to index your site. Search engines must understand your website so that it’s easier for customers to find you when they search for your products or services.
Bottom Line
Finding a freelancer can be cost-effective, and it’s the most recommended mode of hiring experts to do non-permanent projects for your small business. You want to save as much money as possible. But do be thorough during the hiring process. Ask to look at work portfolios, check out client reviews, and don’t be shy to ask any questions. Lastly, make sure that you communicate in the best way possible so that they know exactly what you need and want.